Made from fresh beets. Not from concentrate. Quality since 1888. Kosher for Passover and all year round. To life! Fat free; no cholesterol; vegetarian. Healthy body, healthy spirit. This product is lactose free and vegetarian. Over 120 years. Thanks to you, we have become the leading provider of kosher food in America. We continue our commitment to deliver an assortment of great tasting foods that meet the highest quality kosher standards. Product of USA.